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The company attributes this success to the investments it made into state of the art HD/SD application technology for all its offices and the establishment of a quick deployment operations department which allowed it to secure agreements with new regional customers including Al Arab TV and Live HD as well as expand its business with key customers such as the MBC Group and Jeem Channel, a part of the Al Jazeera children network. About half of this consumer group in both Knoxville and Roanoke went online for local news during the past month, as did 48 percent of all mobile ad-friendly shoppers nationally.ĪBS Network, a leading Middle East and North Africa (MENA) provider of all broadcasting and production services, has reported impressive double digit year on year growth in its profits through 2014. Mobile ad-friendly shoppers are also big fans of online local news. LOCAL NEWS IS A SIGNIFICANT DIGITAL MEDIA INTEREST AMONG MOBILE AD-FRIENDLY SHOPPERS Mobile ad-friendly shoppers in Knoxville and Roanoke have overlapping interests in the UFC and WWE leagues. Roanoke’s mobile ad-friendly shoppers are 154 percent more likely than other smartphone or tablet users in the city to have watched men’s tennis on TV during the past year, and 80 percent more likely to have watched horse racing. In Roanoke, however, tennis and horse racing are popular. This consumer group is 19 percent more likely than other smartphone or tablet users in the market to have watched a Tennessee Titans game on TV during the past year, and they’re 11 percent more likely to have watched the Super Bowl. LOCAL SPORTS PLAY BIG AMONG MOBILE AD-FRIENDLY SHOPPERS IN KNOXVILLE AND ROANOKEįootball is a big draw among Knoxville’s mobile ad-friendly shoppers. In fact, Roanoke’s mobile ad-friendly shoppers are more likely to watch 16 of the 23 television genres that Scarborough measures, whereas those in Knoxville are only more likely to view four. For example, Roanoke mobile ad-friendly shoppers are almost three times more likely than all in that mobile group to typically watch daytime soap operas. Science fiction and music videos are also Knoxville favorites.Ĭomparatively, TV viewing preferences in Roanoke, Va., which has the smallest percentage of mobile ad-friendly shoppers, are more diverse. In fact, mobile ad-friendly shoppers in Knoxville are 45 percent more likely to cite reality-adventure as television programming they typically watch. Mobile ad-friendly shoppers (see infographic), defined by Scarborough as adults who used a smartphone or tablet in the past 30 days for shopping, agree they’d be willing to receive ads on their phone in exchange for certain services, or disagree that ads on phones are annoying.įor example, in Knoxville, Tenn., the city that boasts the highest percentage of mobile ad-friendly shoppers, the reality-adventure TV genre reigns for the group. To gain additional insight, a recent Scarborough survey found that local influences heavily dictate the content preferences of mobile device users. Specifically, by crafting their messages around local interests, marketers stand to boost their engagement with the tech-savvy consumers that see their messages. And as that trend grows, marketers have an opportunity to leverage the influence of consumer preferences.
There’s no denying the influence that e-commerce is having on the retail landscape, and that influence is starting to go mobile.
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